Catalogs have a come a long way from the days of boring SKUs and bullets. Today's best catalogs draw in shoppers with all the features of a great magazine. Along with luscious photography, they include engaging editorial content, attention-grabbing headlines, and evocative product descriptions. That's what I call a copywriter's playground. 

     

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    Landau Medical Uniforms
    Landau Medical Uniforms
    Landau Medical Uniforms
    Landau Medical Uniforms
    Silpada Designs
    Silpada Designs
    Sample spread from the first direct to consumer catalog. As head writer, I developed all emotion copy, headlines, product names and product copy.
    Silpada Designs
    Sample spread from the first direct to consumer catalog. As head writer, I developed all emotion copy, headlines, product names and product copy.
    Prospect + Vine
    Sample spread from the very first LookBook promoting Prospect + Vine, a brand new home decor online retailer. As head writer, I developed the brand voice and all copy content.
    Prospect + Vine
    Sample spread from the very first LookBook promoting Prospect + Vine, a brand new home decor online retailer. As head writer, I developed the brand voice and all copy content.
    Hallmark Keepsake Holiday Cover
    One of four holiday catalogs I developed for Hallmark Keepsake. Wrote all content, headlines and product copy for the series.
    Hallmark Keepsake - Sample Spread
    One of four holiday catalogs I developed for Hallmark Keepsake. Wrote all content, headlines and product copy for the series.
    Residential College Linens
    Residential College Linens
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    Working right now on consumer & wholesale catalogs for a crop & garden irrigation company.

    Silpada Designs

    Sample spread from the first direct to consumer catalog. As head writer, I developed all emotion copy, headlines, product names and product copy.