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Familiar story...business opens and does great with word of mouth; then never has the time to hone their brand or push out a consistent message. Adding to the confusion? A name change. Solvative tasked me with conducting a brand review, developing their positioning, brand voice, and messaging; then had me translate that messaging into full web content for their new website.
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Shannon was seeking to strengthen and expand her personal brand messaging and I was tasked with putting the new approach into words in the form of a brand guide (see sample in Brand Dev). Out of this messaging, I developed web content that conveyed the new messaging, while creating greater brand awareness and promoting her expanded slate of services.
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The client, SelectQuote, needed to ramp up their Medicare and Life Insurance websites to become more competitive with these products. My task was to develop all-new SEO-rich web content for both using more consumer-friendly, easier to understand language to describe some very complex concepts and government-regulated information.
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My challenge was to overhaul the practice's old site which they felt was too generic and impersonal, by doing a complete rewrite and design overhaul that better reflected the practice's very care approach, and also highlighted & explained, in patient-friendly detail, their extensive treatments and capabilities.
Call me:  913-302-6501
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