Web Content & Design
This is just a sampling of the numerous sites I've worked on. My clients come to me for various web needs, from branding and creating new sites to managing total or partial site refreshes, to adding new content that echoes their current brand voice.
Click on an image to visit a site:
Parent Stride - Parent Coaching, Classes and Books
Brand Dev, Full Site Copy & Design, Logo Design
Parent coach, Joan Morgenstern, tasked me with creating a new brand for her business and as a way to promote her new books. The first step was developing a brand overview to guide the tone and messaging. Then I created a new business brand name and logo, and the full design and copy content for her new website. The new branding also extended to her social media.
Olathe Holistic -
Wellness Collective
Brand Dev, Full Site Copy & Design, Logo Design
Olathe Holistic, which brings together several independent practitioners under one roof, needed to establish a brand, brand voice, identity, and messaging to attract new clientele to experience all they have to offer. I was tasked with establishing the tone, crafting the copy, and developing the entire site design for their new website.
Solvative - Digital Innovators
Full Branding & Content Writing
Familiar story...business opens and does great with word of mouth; then never has the time to hone their brand or push out a consistent message. Adding to the confusion? A name change. Solvative tasked me with conducting a brand review, developing their positioning, brand voice, and messaging; then had me translate that messaging into full web content for their new website.
Matching Miracles - Egg Donor Clinic
Copywriting for New Content
The client's original website was far from ideal. The content was too general and not representative of their brand. They wanted more robust and totally refreshed content that would accomplish two goals: one, it would feature highly detailed, yet friendly, information for both intended parents and egg donors; and two, it would better reflect the compassion, sensitivity, and affordability that makes their clinic unique in the space.
Shannon McKain -
Motivational Speaker
Full Branding & Content Writing
Shannon was seeking to strengthen and expand her personal brand messaging and I was tasked with putting the new approach into words in the form of a brand guide (see sample in Brand Dev). Out of this messaging, I developed web content that conveyed the new messaging, while creating greater brand awareness and promoting her expanded slate of services.
Dawson & Keenan - Insurance Brokers
Full Content Writing
Dawson & Keenan has been an insurance provider in the Ontario area for 100+ years. They had lived with an outdated site for too long and wanted a total overhaul that reflected a consistent brand voice and included optimized SEO to attract new customers. I was tasked with developing new content for 35+ detailed pages about their products, services, and more.
MCRM - Fertility Clinic
Copywriting for New Content
My challenge was to refresh the client's educational content about treatments, processes, and costs. The goal was to not only make the content more robust but to transform difficult and intimidating information into welcoming, conversational copy that matched the client's brand voice and echoed their warm, caring attitude to potential new patients.
AJ Braun - Structural Material Fabricators
Full Content Writing
AJ Braun had lived with an outdated website for a number of years, and wanted to bring their image and their messaging into the 21st century. I was tasked with telling their story and promoting their services in a fresh way that still spoke to their existing customers but would be engaging and relevant to potential customers as well.
SelectQuote - Insurance Brokers
Full Content Writing
The client, SelectQuote, needed to ramp up their Medicare and Life Insurance websites to become more competitive with these products. My task was to develop all-new SEO-rich web content for both using more consumer-friendly, easier to understand language to describe some very complex concepts and government-regulated information.
