Familiar story...business opens and does great with word of mouth; then never has the time to hone their brand or push out a consistent message. Adding to the confusion? A name change. Solvative tasked me with conducting a brand review, developing their positioning, brand voice, and messaging; then had me translate that messaging into full web content for their new website.
Shannon was seeking to strengthen and expand her personal brand messaging and I was tasked with putting the new approach into words in the form of a brand guide (see sample in Brand Dev). Out of this messaging, I developed web content that conveyed the new messaging, while creating greater brand awareness and promoting her expanded slate of services.
My challenge was to refresh the client's educational content about treatments, processes, and costs. The goal was to not only make the content more robust but to transform difficult and intimidating information into welcoming, conversational copy that matched the client's brand voice and echoed their warm, caring attitude to potential new patients.
Dawson & Keenan has been an insurance provider in the Ontario area for more than 100 years. They had lived with an outdated website for far too long and wanted a total overhaul that reflected a consistent brand voice and included optimized SEO to attract new customers. I was tasked with developing new content for 35+ detailed pages about their products, services, and more.
The client, SelectQuote, needed to ramp up their Medicare and Life Insurance websites to become more competitive with these products. My task was to develop all-new SEO-rich web content for both using more consumer-friendly, easier to understand language to describe some very complex concepts and government-regulated information.
My challenge was to overhaul the practice's old site which they felt was too generic and impersonal, by doing a complete rewrite and design overhaul that better reflected the practice's very care approach, and also highlighted & explained, in patient-friendly detail, their extensive treatments and capabilities.